Cookies Policy
At Sharda Peeth Yatra, we value your privacy and strive to ensure a transparent and user-friendly experience on our website (www.shardapeethyatra.com). This Cookies Policy explains how we use cookies and similar technologies to enhance your browsing experience, deliver personalized content and advertisements, and improve our services. By using our website, you consent to the use of cookies in accordance with this policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners. Cookies allow us to recognize your device and remember your preferences and actions.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the basic functionality of our website. They enable core features such as secure login, account management, and user preferences.
- Examples: Session cookies, authentication cookies.
2.2 Analytical Cookies
We use analytical cookies to collect information about how visitors use our website. This helps us understand user behavior, identify trends, and improve the overall user experience.
- Tools Used: Google Analytics G4, Bing Analytics.
2.3 Advertising and Marketing Cookies
These cookies are used to deliver personalized advertisements based on your interests and browsing history. They also help us measure the effectiveness of our advertising campaigns.
- Tools Used: Google Ads, Facebook Pixel, Meta Pixel, Bing Ads, Bing Pixel.
2.4 Functionality Cookies
Functionality cookies enable us to provide enhanced features and content, such as video playback and interactive features. They may be set by us or by third-party providers whose services we have added to our pages.
- Examples: WordPress plugins, user preference cookies.
3. Specific Cookies We Use
3.1 Google Analytics G4
Google Analytics G4 helps us understand how visitors interact with our website, providing insights into site usage and user behavior.
- Data Collected: Anonymized IP address, user interactions, page views.
- Purpose: Performance analysis and website improvement.
3.2 Bing Analytics
Bing Analytics provides data on user activity from Bing search engine users, helping us optimize our site for Bing search results.
- Data Collected: Search queries, site interaction.
- Purpose: Website optimization for Bing users.
3.3 Google Ads and Bing Ads
We use Google Ads and Bing Ads to display targeted advertisements to users based on their interests and previous interactions with our website.
- Data Collected: User behavior, ad interaction.
- Purpose: Personalized advertising and campaign performance tracking.
3.4 Facebook Pixel and Meta Pixel
These tools help us track user activity and engagement from Facebook and Instagram, allowing us to deliver personalized ads and measure their effectiveness.
- Data Collected: User engagement, ad interaction.
- Purpose: Personalized marketing and ad performance analysis.
3.5 WordPress Plugins
Our website uses various WordPress plugins to enhance functionality and provide a better user experience.
- Data Collected: User preferences, plugin performance.
- Purpose: Enhanced website functionality and user experience.
4. How We Use Cookies
We use cookies to:
- Enhance User Experience: Remember your preferences and settings.
- Analyze Website Traffic: Understand how users interact with our website to improve performance.
- Deliver Personalized Ads: Show you relevant advertisements based on your interests.
- Measure Ad Effectiveness: Track the performance of our marketing campaigns.
5. Managing Cookies
5.1 How to Control Cookies
You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, please note that disabling cookies may impact your ability to use certain features of our website.
- Browser Settings: You can usually modify your browser settings to decline cookies. Check your browser’s help section for instructions on how to do this.
- Opt-Out Tools: Use opt-out tools provided by advertising networks to manage your preferences for online behavioral advertising.
5.2 Opting Out of Analytics and Advertising Cookies
- Google Analytics: You can opt-out of Google Analytics by using the Google Analytics Opt-Out Browser Add-on.
- Bing Analytics: Opt-out options are available through Bing’s privacy settings.
- Facebook and Meta: Manage your ad preferences in your Facebook or Instagram account settings.
6. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the updated policy will take effect immediately upon posting.
7. Contact Us
If you have any questions about our use of cookies or this policy, please contact us at:
- Email: booking@shardapeethyatra.com
- Phone: +91-9650179451
- Address: Sharda Peeth Yatra, Teetwal, Kupwara, Kashmir, India
By continuing to use our website, you consent to our use of cookies as described in this Cookies Policy. For more information about our privacy practices, please refer to our Privacy Policy.
This Cookies Policy is designed to ensure clarity and transparency regarding the use of cookies on our website, helping users understand how their data is collected and used for enhancing their browsing experience and delivering personalized content.